Experiment: monetizing a Flash game – Part 5

Multipart tutorial: available parts 1, 2, 3, 4, 5, 6, 7, 8, 9

A month passed since the release of Circle Chain… read steps 1 to 4 to get informed about it.

It’s time to make some considerations and to start looking for a game sponsor.

How’s going with Circle Chain

Circle Chain is living a 3rd moment of “glory” as you can see in this graph

Circle Chain

In the graph, you can see three peaks. The first one was after the submission of the game to the big portals such as Newgrounds, Kongregate, etc… the second one was after the submission to minor portals and viral marketing, and the 3rd one, the one currently in progress, is due mainly to italian market.

Too bad Mochiads does not pay well outside US.

Let’s talk about incomes:

Mochiads: 151,547 impressions -> $57.18
AdSense: 25,331 impressions
Kongregate: 1,653 impressions -> $0.26

for a total of $174.86… $9.36 this week… very bad but enough to reach the first goal of $172

Even if the experiment is not over yet, I am releasing the source code, as promised last week.

Don’t expect clean on optimized code because I made it in 3 hours and I did not have time to make everything as fine as I should do. Anyway, it’s a 210 lines game… think about it… that’s $0.83/line right now.

Now, let’s continue with the experiment

Submission of a partial game to sponsors

I don’t know if this ever happened to you too… but when I am making a project (either a game, a web site or a software) I always ask to myself: will people like what I am doing? When you deal with a real customer it’s not a problem… pick up the phone, call the customer and ask “do you like this one?… what… a real crap?… oh, sorry, I forgot to upload the right one… back in a minute”… and… panic…

Just kidding of course… but the problem is I started a new game… worked about 5 hours on it… and even if it’s playable I am planning to spend about 5 more hours to adjust gameplay and add new features.

But I want to know if there is a sponsor interested in my project.

So I mailed to Crazy Monkey Games and Game Gecko this message:

my name is Emanuele Feronato and I run the blog www.emanueleferonato.com

I am developing a game I would like you to sponsor.

It’s not finished yet but it’s playable, and I would like you to tell me if you are interested in the game.

It’s part of an experiment and you can find a screenshot here.

I plan to finish it in a couple of days.

Moreover, I would like to post your reply (if any) on my blog, if you’ll decide it’s not confidential


I know they only accept finished games, but with a bit of luck I’ll get a proposal before I complete the game. Or maybe they’ll reply something that will help me to learn the world of Flash game sponsorship

This is the screenshot of the game:

Kira Factory

It’s a sort of puzzle/action game.

Do you like it? Wait a day or two, and hopefully you will see it finished and sponsored.

Meanwhile, take the source code of Circle Chain… I removed Mochi code but the game it’s the same you’ll find in internet. And in a couple of days I’ll write the “making of…” the complete tutorial about Circle Chain creation.

Multipart tutorial: available parts 1, 2, 3, 4, 5, 6, 7, 8, 9

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  • Did you include Ad Words in your email to the sponsors?

  • Lewis

    I must say that you have inspired me to finally create a game in flash. Have you had a chance to use AS 3.0 yet? Many things have changed and it would be great to finally find a decent game tutorial using AS 3.0. Thanks for the help you have provided!

  • JP

    Hi Emanuele, I’ve just discovered your blog. I’ve subscribed to your feed.
    That’s very generous (and interesting) to share your experiments with all of us. Keep going on!

  • David

    thanks for this tutorial

    i was just wondering if you would tell me if there is any way of controlling a sound file using actionscript 2.0 . if there is then what is it? i really apreciate it if you reply

    great tutorial anyway. thanks for sharing your tips and knowledge with us

  • shiv1411

    hi Emanuele,

    Y dont u try ur luck with big websites like miniclip or zapak? Loads of people visit these sites everyday.

    Thanks for your knowledge anyway.

  • Frederik J

    Hi Emanuele. Nice :), It’ll be good with you tutorial about how to make it!

    @David. Yes you can, try google it :)

  • Wackiedk

    Hi emanuele,

    I really enjoy reading about your experiment. I also use mochiads myself, but I’ve never had that many adimpressions :).

  • Kevin

    Hi Emanuele,

    Did you use MochiBot? If yes, would you like to tell us which portals give you the most views?

  • Emanuele Feronato

    No Keving, I was so noob I did not include mochibot.
    I’ll include it on my next game, then I’ll publish the stats

  • looking around i found a link to a site with many flash sites you can submit your stuff to.
    Its 45 sites, when i get my game to work i’ll proboly use this alot.

  • David

    @ Frederik J. i didn’t mean starting and pausing, but ratherbeing able to jump to a position like a certain time in the sound file

    this i cannot find on google

    i apreciate any help

  • http://www.flashgamesporsorship.com gives you alot of tips and sites to submit your game to, and the same guy runs http://www.flashgamelicense.com which is a site you upload your game you want to get sponsored and sponsors look at it and say whether they are intrested.

  • I appears today that mochiads.com and mochibot.com are gone – you may not get your mochi money?

  • Terry Allen

    Jimbo – I just checked mochiads.com and mochibot.com and both sites are currently responding.

    Emanuele – Thank you for taking the time to keep us informed on the progress of your experiment.

  • Amir

    Emanuele you rock! I learn so much from this site and i just want to thank you. Keep up the good work.

  • Pingback: Experiment: monetizing a Flash game - Part 8 : Emanuele Feronato - italian geek and PROgrammer()

  • Mark Ebbole

    Hey you guys seem to know how to get this darn mochiads running. I am using flash mx 2004 and i have a completed game. I reallly wanted to put mochiads in it but it just wont work. I put in the code for the interlevel ad, and i downloaded the file with the .as file in it, but it says its an unexpected file format. Can anyone help me with this? Its really annoying. I even tried doing it on a different computer with flash cs3 on it, and the file is expected or whatever, but the ad doesnt come up. The publish settings are set to network, the game and the as are in the same folder, and i dont see anything else to do. Please help me! Email me back at lemuronthedl (at) hotmail (dot) com.
    Thank you.

  • Good Day, Emanuele!
    Great thanks for great tutorials!
    But what does it means “Too bad Mochiads does not pay well outside US.”??? So how you get the money? It is critical information for non-american citizens, what did you do?