When you make a Flash game, unless it hits top portals frontpages (like NewGrounds) and spreads virally, you have to submit it to thousands portals in order to give it some decent exposure.

At the moment the best resource about Flash game marketing is Marketing Flash Games: The Other Half of the Battle, but if you’re not into marketing, you will also need a mail template.

I was (heavily) inspired by the creator of Kullors and this is an email template that should work the first time (you’ll understand later why)

[greeting]
Hi

[brief ice breaker]
My Latest game (gamename) has just (been released/completed a 7 day exclusive license/etc) and I am now able to distribute the game freely. As such I would be most grateful if you were to consider it for inclusion on your website/Game Portal.

[brief game description]
(gamename) is (about 20 words to describe it)

[links to play and download]
You can play it at (link) and you can download a zip file containing the swf a txt description and game icons of various sizes in gif format at (link).

[encourage feed back]
If you have any questions or comments I would more than happy to hear from you.

[thank ]
Many thanks for your time and consideration

[close]
Kind regards
(your name)

Now just two or three (well… three!) considerations:

1) The link to the game to play should be the one of an important portal only if the game has good rating/reviews… you don’t want the portal owner going to play your game at Kongregate just to read players don’t like it

2) This, as said, is the template for the first email you will send to the portal. Once they reply, if they do, save the contact of the person who replied and try to establish a contact more… let’s say “human” than a “developer to portal owner” one.

This will help you when you will need to release future games. Remember that good marketers don’t have millions of contacts. They have some good contacts. When I need some information about MochiAds, I don’t look for an invisible “contact us” button… I write to Ada. When I want to show my new game to AddictingGames, I write to Justin… and so on. Make your own priceless contact list and your life will be easier

3) When you managed to have a good contact list, remember they are not your classmates. Don’t bother them with “I have a new girlfriend!” and don’t submit them bad games just because you think they will publish anything you produce since they are friends of yours

Follow those rules and your games marketing will reach a new level.