Monetize your Flash game with GameJacket
If you are looking for a new way to monetize your Flash games, then you should take a look to GameJacket, an online game advertising service actually in beta.
According to the faq, to start earning money you upload the game source files (.swf) through the GameJacket Developer Console and output your custom ‘GameJacket’.
Each ‘GameJacket’ .swf is unique and acts as the substitute for the game source files.
This is the file that you can freely submit to game portals and allow to spread virally around the net. When somebody plays your custom ‘GameJacket’, both the advert and the game source file are loaded in dynamically from the GameJacket servers.
You can find some useful information at the developer page http://www.gamejacket.com/developer.asp and in the FAQ http://www.gamejacket.com/developer.asp?devSection=faq#nav_anchor, but I got some exclusive information from Barry White, Founder & Director of Content at GJ
$1000 paid in advance
There are a lot of rumors in the net about the $1000 bonus, so let’s see what Barry says:
The $1000 bonus is not actually a bonus, it’s a guarantee that’s paid in advance on any advertising revenues the developer may earn from their game. If they don’t earn a $1000… we don’t chase you for it! It’s yours to keep and after 6 months, if you want to, you can remove your game entirely from the GameJacket Network. All we ask is that for the first 6 months, every version that appears on the web is in it’s GameJacketed form, unless the developer wishes to sell a site-locked non-exclusive version to another portal.
$0.50 CPM guaranteed
If you are worried about your low CPM when the ad is displayed in non english speaking countries, you should read what Barry has to say:
a) Our version control system also allows you to upload different language versions of the same game and the custom GameJacket detects the users browser settings and serves them the correct localised version of the game.
b) Some of our developers have realised that GameJacket allows them to sell a new kind of license, one in which they can actually place sponsors logos within the game or game menus for a set period of time, when the license expires they simply upload a new version with a new sponsors message! Our technology also allows developers (although no one has done this yet) to upload different sponsorship logos specific to different territories; so for example a developer could sell a 12 month advert for Heineken Beer for all game files served to Dutch users and a 6 month advert for Kronenbourg Beer to French users… all this from the same custom GameJacket .swf
c) Currently we are guaranteeing a minimum of $0.50 CPM for ALL impressions, regardless of which territories they originate from.
d) It’s important to state that developers always have full control over what versions they choose to display or whether they wish to remove their game from our service. (6 months with the $1000 advance)
Sign up for the beta
You can sign up for the beta here http://www.gamejacket.com/developer.asp
It’s useless to say I signed for the beta and I am going to try GJ with my next game, then I’ll made the complete report.
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Did you test it? Does it work? Is it secure? Better than Mochi?
NVM…I saw you didn’t tested….
Yeah, I’ve seen this before, a couple of months ago.
It sounds like a cool idea, with not having to waste bandwidth and still always have the latest version downloaded.
What I don’t like about it, though, is the really ugly intro. What the hell is it with those stripes at the background? Anyone with a decent eye for design could see they look so bad.
If I’m going to try GameJacket out I’ll ask if I can make some sort of custom intro .swf and then mail it to them and they can setup the script etc. for a new intro for my game.
If they don’t like that idea I won’t probably ever use them.
A lot of big game portals won’t allow gamejacket games because they aren’t very compatible with their site.
I won’t use game jacket because if something goes wrong with there server not only are the ads not served but your game is completely unplayable everywhere. Flash games can hang around for years and there is no guarantee that a service in beta will.
Also there is no way easy way to control what domains see the ads and which don’t like there is with MochiAds.
The $0.50 guaranteed eCPM is for a limited time only. There is little to no way Game Jacket can be turning a profit on that, I think there just trying to get developers in the door.
Where did you see that the $0.50 eCPM is for a limited time only? I thoroughly read their FAQ last night and what they said was they serve “richer media ads” which the advertisers pay more for you to see. They also said that, just like Mochi, what they get they’ll split 50/50 with you (with you getting a minimum of .50 eCPM). A company is never going to make a guarantee that will make them loose money.
Personally, I’m very excited to try out GameJacket and plan to for my next game.
the biggest problem with GJ is that if the file cannot reach the server for some reason, the ad doesn’t play and te game stops. so lets say in 3 months GJ goes broke and stops. then all your game files will be unplayable because it cannot reach the server and it stops the game.
Still, I’d say it’s worth having Emanuel test. I’m curious to see how the experiment will go.
I signed up for it but it won’t let me log in… Is it because it is a beta and it doesnt allow people yet???
Seeing gj for the first time was brutal, since I was already used to the mochi format. Looking at it now, though, it doesn’t look so bad. At least, the progress bar fills up quickly.
Emanuele, I hope you have a lot of time on your hands (just kidding)… http://www.inviziads.com is in alpha. I only mention them because games2win is using them now.
about all that “GJ server goes down and galaxy explodes”:
maybe they could add alternative source for swf defined by developer.
I’d be tempted to test it anyways, mainly because of the $1000 in advance, either way thats $1000 if they approve your game, that can’t be all bad, can it ?
You don’t have to use it for all of your games, Mochi is still there, there are just more and more options nowadays open to us the Flash Developers.
cant wait for the full report, I hope to be using GameJacket soon!
Which one would you recommend more, GJ or Mochi?