Improve your brand with a logo

Every company should have one little (and sometimes not so little) graphic displayed next to its name, and sometimes this graphic becomes so famous that people will recognize the brand just looking at the graphic.

Just look at these logos

There isn’t any name next to the graphic, but you surely recognized the companies just with a brief look at their logo.

So if a logo is important for a big company, it must be important for a small company too, or even for a personal website.

Having a polished, well designed logo will make your page look more professional. The more polished and original your logo, the more chances people will remember it.

That’s why I wanted a logo for the blog.

I designed about a dozen logos for some companies around here in my career, but I wanted to try a company that is specialized in logo design. So I googled for “logo design” and started watching the portfolios of some companies listed in the results page.

I was impressed by logos made by The Logo Company so I decided to buy a logo from them.

I purchased the basic package for $149 that included 5 mock-ups to choose from, unlimited revisions and initial concepts in three business day.

Let’s see what happened:

December, 7th

I placed the order. I had to fill a form with some information about the logo I wanted, such as the style (illustration, text based, …), the feel (high tech, corporate, …), my preferred colors and so on.

I wanted something like an avatar, so I sent them a picture of me.

Then I had to pay in advance. It was sunday, so nothing else happened.

December, 8th

A project manager was assigned to my logo, and wrote me an email saying he would send me the initial designs in a couple of days.

December, 9th

After only one business day, I got five design concepts. Being just concept, they wasn’t that polished, but I liked this one:

I liked the deformed look… but I don’t have blonde hair nor I like green shirts… so I wrote them about it.

December, 12th

I got four revisions of the logo I choosed, and I had an hard time having to choose between these two logos:

I loved them both but I decided to continue with the rightmost one because it looks more like me. I just asked to change the font, but I already decided to use the logo without my name, or with my name written by me. A geek always has to mess around with everything.

December, 15th

I got my logo in various formats, included the master I can edit with Adobe Illustrator.

Now that’s my logo:

Expect to see it on the new blog design coming “soon” and in my next Flash games.

» A well designed logo be be very important when it comes to branding your name, and a good logo can be used for all kinds of great promotional products and other types of marketing strategies to increase brand awareness.

Rate this post: 1 Star2 Stars3 Stars4 Stars5 Stars (7 votes, average: 3.43 out of 5)
Loading ... Loading ...
Be my fan on Facebook and follow me on Twitter! Exclusive content for my Facebook fans and Twitter followers

This post has 29 comments

  1. Prankard

    on December 16, 2008 at 1:55 pm

    Just a quick note… you look a like a girl. Are you a girl? Can we see what the image was based off?

  2. dedpbIxto

    on December 16, 2008 at 2:00 pm

    Realy, this character is like a girl. Look at the bosom.

  3. Emanuele Feronato

    on December 16, 2008 at 2:25 pm

    You can find the photo I showed them in my facebook profile,
    http://profile.ak.facebook.com/v226/2007/64/s1166834715_890.jpg

  4. Monkios

    on December 16, 2008 at 5:11 pm

    I also find that it looks kind of like a girl but if you like it, i’m fine with it. I would’ve placed your name a little righter than that. It looks really all crammed up.

  5. Awoke

    on December 16, 2008 at 5:38 pm

    Its look like a girl, your libs look like have lipstick and your hair is…

    Most all famous logos don’t have people , there is a shape, a shape that says something. the windonws is like a window, the apple is like an aple, the Quicktime has something like a clock and a “Q”
    The bubbleBox has a character of video game that I will forever remember. Armor games have something medieval, the sword and the shield, newgrounds has a tank (I still can’t guess why, but its pretty famous).

  6. Emanuele Feronato

    on December 16, 2008 at 5:52 pm

    You’re right awoke, but this is a personal blog and I wanted something personal.

  7. Awoke

    on December 16, 2008 at 6:23 pm

    errr, but I didn’t like it, enjoyed more that one which was a header, which have a famous picture and a cursor seeking to a man finger

  8. dix-huit

    on December 16, 2008 at 6:23 pm

    Dude, I thought you were a guy.

    :P

  9. Awoke

    on December 16, 2008 at 6:24 pm

    this one, http://wp-premiums.com/wp-content/uploads/2008/02/ishot-110.jpg

    maybe transform it in a logo can be cool

  10. xavi-v

    on December 16, 2008 at 7:33 pm

    i think it should be more simple than that.
    there’s too much going on in the logo.
    you should make the focus more on programming.
    suggestion: an old computer (the one’s with green letters)
    i can try to make you a logo…
    get back to on that later

  11. Killua69

    on December 16, 2008 at 10:38 pm

    Well, I like the logo because it reflects interesting things like italian style and computer programmer(and geek!).

  12. Gecko

    on December 16, 2008 at 11:52 pm

    I’m not that keen on it myself, but if that’s what you want then that’s what you should have!

  13. Andy Cook

    on December 17, 2008 at 12:46 am

    This logo is pretty slick, and is a steal for $149.

    Good call on the font change. The second font represents the blog a lot better. I am interested to see the new blog redesign based upon the logo and how you convert it into a favicon.

  14. Cheeseberger92

    on December 17, 2008 at 1:11 am

    Once you have your logo, you can make it into a little icon that you see next to the address bar or on a favorites list. I found this on dynamicdrive.com:

    http://tools.dynamicdrive.com/favicon/

  15. Jack Hopkins

    on December 17, 2008 at 2:16 am

    very nice! I like the mario feel of it :)

  16. Martin

    on December 17, 2008 at 2:59 am

    It´s not that bad. A logo of a flashgame-maker should not look too serious.

  17. Arxanas

    on December 17, 2008 at 4:43 am

    Woot! Logo!

    Personally, I liked the one on the left, though. Think you could make a favicon outta it?

  18. sathoro

    on December 17, 2008 at 5:36 am

    Cheeseberger92; I am sure that he knew that. It is called a favicon

  19. bmanatee

    on December 17, 2008 at 6:13 am

    i thought your logo was http://wp-premiums.com/wp-content/uploads/2008/02/ishot-110.jpg , thats what i remember you by anyway.

  20. Lanogame

    on December 17, 2008 at 9:50 am

    Yeah.. you look like a girl in this logo. Perhaps you can ask them to change it to be more masculine.. Add some hairy thing on your face,hand etc.

  21. FrozenHaddock

    on December 17, 2008 at 12:12 pm

    Yeah, you do kinda look like a girl in this logo :P

    It’s still pretty cool though, charicature wise :)

    I really liked http://wp-premiums.com/wp-content/uploads/2008/02/ishot-110.jpg , it would make a pretty good logo if it was updated.

  22. Gonzalo

    on December 18, 2008 at 2:23 am

    Yeah, you look like a girl there.

    Here is my try:

    http://img156.imageshack.us/my.php?image=testemanueleferonatopw9.jpg

  23. mew

    on December 19, 2008 at 11:59 pm

    I also belive this logo isnt as good as one would like to get for $149. Personally i like logos to be alot more simplistic.
    A nice way to utilize this one though is to only use the head for instance and in every game or production the character changes pose or interacts with the product. This will give you a more playful image.

  24. Skofo

    on December 22, 2008 at 1:46 am

    Probably the best thing you could get with a blog title like yours. What else could you use besides a drawing of a person?

  25. Krystian Majewski

    on December 28, 2008 at 1:43 pm

    I think it is a good idea to actually show the face of the author for small indie flasg game companies.

    However, I do agree that this logo TOTALLY looks female. This is even enhanced by the gender neutral name “Emanuele”.

    If you use this logo, I assure you people will think you are female.

  26. Daniel Crabtree

    on January 9, 2009 at 9:41 am

    It seems like you’ve come across a great design company here – I’ll seriously consider using them for my next logo.

    While your logo looks great, I do have to agree with the other people here though, it does look quite feminine.

  27. New blog header: how did I make it : Emanuele Feronato

    on January 18, 2009 at 9:55 pm

    [...] that I have a logo, it’s time to use [...]

  28. alan

    on January 24, 2009 at 12:44 am

    nice logo, but it does look a bit feminine

    I honestly have no idea where you got the $149 for the logo though.

    I wasn’t aware that there were any ads on your site :S

  29. Andrew

    on April 11, 2009 at 1:49 am

    It looks like a girl, with lipstick.
    seriously, your a guy, get a logo that looks like a guy