In-game banner experiments: 10k views results

December 30, 2008 by Emanuele Feronato
Filed Under Flash, Game design, Monetize • 6 Comments 

In my latest game, Red Flowers, I introduced a new way to show ads.

At the bottom of the level-select screen, I am showing three ads. One linking to this blog, one asking for a PayPal donation, and one linking to Triqui.com.

Now it’s the time to publish some stats after 10k views.

First, I have to say banners appear randomly, and I did not count how many times every banner has been shown.

But, according to probability theory, in a large number of views each banner should have been shown the same number of times.

Let’s see the results:

Banner to this blog: 280 clicks
Banner to PayPal: 238 clicks
Banner to triqui.com: 339 clicks

Total clicks: 857

Click ratio: 857/11,055*100 = 7.75% (11,055 is the exact number of views I managed to look at the stats… it’s quite hard to stop at 10,000 sharp…)

It’s a great click-through in my opinion, and sponsors should have more interest in showing their ads in level-select screen rather than in useless fancy preloaders.

Now you may think: OMG you got 238 PayPal donations!!!

You’re wrong. I just got 2, for as much as $7… but it’s still a $0.63 eCPM that adds to $0.23 MochiAds is giving me at the moment.

At the moment I am completing another game with a different way to show banners (yes! another one!)

Stay tuned, as usual…

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6 Responses to “In-game banner experiments: 10k views results”

  1. jeanpier on December 30th, 2008 4:49 pm

    Great stats!!!
    I was waiting your results because i was looking for some alternatives to the sponsorship deals and self publish my games.

    Also, congratulations Emanuele for the new year.

  2. space on December 30th, 2008 4:51 pm

    Great test. Thanks for sharing.

    I think the 7 dollars is pretty good. I am actually amazed that any one choses to donate money like that. Great to know.

  3. Joel Parkey on December 30th, 2008 5:18 pm

    Good job Emanuele. I am very keen on level select banner ads and I hope to incorporate them into my next game. Its not even too hard to make either and it definately it has a lot of potential. The more people you can get to your blog potentially the more people will click on the adsense.

    keep up the great work. Happy new year!

  4. Uchiha on January 1st, 2009 6:00 am

    Paypal actually gave you a 1.9 eCPM. It was only displayed on 1/3 of the views after all.

  5. Daniel McNeese on January 6th, 2009 10:28 am

    I have a question I haven’t seen addressed elsewhere: what are the ideal limits on horizontal and vertical resolution? From what I can tell, there’s no standardization on how big you can make you game before it gets compressed (which can damage appearance and user-friendliness).

    I know Kongregate has a horizontal limit of 700 pixels and no vertical limit, but assuming I want to get me game on as many other big sites as possible what should I restrict myself to?

  6. W. on March 20th, 2009 4:19 pm

    Bump. I’d like to hear some suggestions on the game resolution too?

    (great blog, btw)

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