In-game banners: a winning idea

January 23, 2009 • Flash, Game design, Monetize by Emanuele Feronato • 12 Comments

As you know, I released two Flash games with banners inside.

The first one was Red Flowers with a banner placed in the level selection screen, and the second one was SamePhysics, with a banner placed directly in the game screen.

It seems obvious people pay less attention to banners while playing, so the click-through rate of an in-game banner should be lower than the one on a banner placed in the level selection screen.

Let’s see some numbers, when both games had about 75k views:

Red Flowers: 76,257 views / 6,250 clicks = 8.2%

SamePhysics: 79,192 views / 9,687 clicks = 12.2%

I am really amazed of SamePhysics results… maybe people are more concentrated on what’s happening on screen during the game, so they can easily spot the banner even if they’re playing… anyway a 10% average click through is really interesting.

Probably I wasn’t the one thinking about in-game banners, because Girl Games sponsored a custom version of the game showing its banner… this one:

Girl Games

And now let me say one more thing: with MochiAds version control I can change my banners in the whole network (excluding the ones sponsored by Girl Games) in a couple of clicks… so virtually I am able to sell ad spaces anytime with interesting formulas like pay per click or pay per time.

Try to imagine advertisers buying weekly in-game ad spaces in a blockbuster like Bloons… with version control this is possible.

If you want to test it by yourself, I am selling one and only one LIFETIME banner in SamePhysics at a very interesting price. If you’re interested, prepare a 468×60 banner and contact me.

** edit **

Sold out…

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This post has 12 comments

  1. Daniel Rodriguez

    on January 23, 2009 at 5:47 pm

    Yes… sure the only one :D

  2. Kevin

    on January 23, 2009 at 10:28 pm

    “Sold out”

    Well that was fast. Guess your banner experiment has turned out to be a huge success. :D

  3. Daniel Rodriguez

    on January 24, 2009 at 12:53 am

    $$$ ???

  4. plin

    on January 24, 2009 at 3:48 am

    I am curious on how much did you charge for the advertisement too.

  5. Shival

    on January 24, 2009 at 9:47 am

    U rock Emanuele, u really do. Ur monetizing tuts r gr8 help

  6. In-game banners: a winning idea : Emanuele Feronato | In-game marketing news

    on January 24, 2009 at 2:53 pm

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  7. Snurre

    on January 24, 2009 at 5:14 pm

    Wouldn’t it be possible to integrate ads from google or something like that? just something like the one at the top of this page. that would give a higher epcm than mochiads i would suppose?

  8. Phil

    on January 24, 2009 at 5:29 pm

    I asked mochi some time ago about having ads in your games as well as MochiAds, and they said it’s against their TOS….

  9. Joe Vector

    on February 5, 2009 at 4:45 pm

    I have another theory for the increased amount of ad clicking: when you’re playing you’re likely to miss with your mouse and accidentally click the ads there.

    Happens to me all the time.

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