Be my fan on FacebookIn-game banners: a winning idea
As you know, I released two Flash games with banners inside.
The first one was Red Flowers with a banner placed in the level selection screen, and the second one was SamePhysics, with a banner placed directly in the game screen.
It seems obvious people pay less attention to banners while playing, so the click-through rate of an in-game banner should be lower than the one on a banner placed in the level selection screen.
Let’s see some numbers, when both games had about 75k views:
Red Flowers: 76,257 views / 6,250 clicks = 8.2%
SamePhysics: 79,192 views / 9,687 clicks = 12.2%
I am really amazed of SamePhysics results… maybe people are more concentrated on what’s happening on screen during the game, so they can easily spot the banner even if they’re playing… anyway a 10% average click through is really interesting.
Probably I wasn’t the one thinking about in-game banners, because Girl Games sponsored a custom version of the game showing its banner… this one:
And now let me say one more thing: with MochiAds version control I can change my banners in the whole network (excluding the ones sponsored by Girl Games) in a couple of clicks… so virtually I am able to sell ad spaces anytime with interesting formulas like pay per click or pay per time.
Try to imagine advertisers buying weekly in-game ad spaces in a blockbuster like Bloons… with version control this is possible.
If you want to test it by yourself, I am selling one and only one LIFETIME banner in SamePhysics at a very interesting price. If you’re interested, prepare a 468×60 banner and contact me.
** edit **
Sold out…
(5 votes, average: 4.80 out of 5)
Loading ...They can be easily customized to meet the unique requirements of your project.
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In-game banners: a winning idea : Emanuele Feronato | In-game marketing news on
January 24th, 2009 2:53 pm
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Yes… sure the only one :D
“Sold out”
Well that was fast. Guess your banner experiment has turned out to be a huge success. :D
$$$ ???
I am curious on how much did you charge for the advertisement too.
U rock Emanuele, u really do. Ur monetizing tuts r gr8 help
Wouldn’t it be possible to integrate ads from google or something like that? just something like the one at the top of this page. that would give a higher epcm than mochiads i would suppose?
I asked mochi some time ago about having ads in your games as well as MochiAds, and they said it’s against their TOS….
I have another theory for the increased amount of ad clicking: when you’re playing you’re likely to miss with your mouse and accidentally click the ads there.
Happens to me all the time.