In-game banners: a winning idea

As you know, I released two Flash games with banners inside.

The first one was Red Flowers with a banner placed in the level selection screen, and the second one was SamePhysics, with a banner placed directly in the game screen.

It seems obvious people pay less attention to banners while playing, so the click-through rate of an in-game banner should be lower than the one on a banner placed in the level selection screen.

Let’s see some numbers, when both games had about 75k views:

Red Flowers: 76,257 views / 6,250 clicks = 8.2%

SamePhysics: 79,192 views / 9,687 clicks = 12.2%

I am really amazed of SamePhysics results… maybe people are more concentrated on what’s happening on screen during the game, so they can easily spot the banner even if they’re playing… anyway a 10% average click through is really interesting.

Probably I wasn’t the one thinking about in-game banners, because Girl Games sponsored a custom version of the game showing its banner… this one:

And now let me say one more thing: with MochiAds version control I can change my banners in the whole network (excluding the ones sponsored by Girl Games) in a couple of clicks… so virtually I am able to sell ad spaces anytime with interesting formulas like pay per click or pay per time.

Try to imagine advertisers buying weekly in-game ad spaces in a blockbuster like Bloons… with version control this is possible.

If you want to test it by yourself, I am selling one and only one LIFETIME banner in SamePhysics at a very interesting price. If you’re interested, prepare a 468×60 banner and contact me.

** edit **

Sold out…

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12 Responses

1. Daniel Rodriguez says:

   January 23, 2009 at 5:47 pm

   Yes… sure the only one :D

   Reply
2. Kevin says:

   January 23, 2009 at 10:28 pm

   “Sold out”

   Well that was fast. Guess your banner experiment has turned out to be a huge success. :D

   Reply
3. Daniel Rodriguez says:

   January 24, 2009 at 12:53 am

   $$$ ???

   Reply
4. plin says:

   January 24, 2009 at 3:48 am

   I am curious on how much did you charge for the advertisement too.

   Reply
5. Shival says:

   January 24, 2009 at 9:47 am

   U rock Emanuele, u really do. Ur monetizing tuts r gr8 help

   Reply
6. In-game banners: a winning idea : Emanuele Feronato | In-game marketing news says:

   January 24, 2009 at 2:53 pm

   [...] the original post: In-game banners: a winning idea : Emanuele Feronato Share and [...]

   Reply
7. Snurre says:

   January 24, 2009 at 5:14 pm

   Wouldn’t it be possible to integrate ads from google or something like that? just something like the one at the top of this page. that would give a higher epcm than mochiads i would suppose?

   Reply
8. Phil says:

   January 24, 2009 at 5:29 pm

   I asked mochi some time ago about having ads in your games as well as MochiAds, and they said it’s against their TOS….

   Reply
9. Joe Vector says:

   February 5, 2009 at 4:45 pm

   I have another theory for the increased amount of ad clicking: when you’re playing you’re likely to miss with your mouse and accidentally click the ads there.

   Happens to me all the time.

   Reply
10. Play Mazeroll, my latest Box2D game : Emanuele Feronato says:

    June 20, 2009 at 5:16 pm

    [...] you can see there are some in-game banners, and there is room for two more banners in the rotation, so starting from June 29, when the game is [...]

    Reply
11. Rick Triqui: my first PlayCrafter game : Emanuele Feronato says:

    July 4, 2009 at 12:08 am

    [...] Adding external links to game assets – with about a 10% clickthrough it would be [...]

    Reply
12. In-game banners, after 1,000,000 plays : Emanuele Feronato says:

    October 22, 2009 at 11:03 pm

    [...] published some considerations after 75,000 [...]

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