Comments on: Size matters… http://www.emanueleferonato.com/2009/02/27/size-matters/ italian geek and PROgrammer Fri, 30 Jul 2010 17:37:48 +0000 hourly 1 http://wordpress.org/?v=abc By: Link Post Sunday (1) | Freelance Flash Games News http://www.emanueleferonato.com/2009/02/27/size-matters/#comment-398781 Link Post Sunday (1) | Freelance Flash Games News Sun, 01 Mar 2009 17:36:02 +0000 http://www.emanueleferonato.com/?p=1006#comment-398781 [...] Feronato published an interesting article on the size of fonts that are used in ads. This can even apply to the in-game ads we see all the time in flash [...] [...] Feronato published an interesting article on the size of fonts that are used in ads. This can even apply to the in-game ads we see all the time in flash [...]

]]> By: Robin Good http://www.emanueleferonato.com/2009/02/27/size-matters/#comment-398153 Robin Good Sat, 28 Feb 2009 10:10:19 +0000 http://www.emanueleferonato.com/?p=1006#comment-398153 Hi Emanuele, and thanks for giving me the opportunity to share some facts beyond the personal opinions being waived above: a) Yes DrGen is right, big type ads are possible only for Premium AdSense publishers. b) The revenue difference between small and large ads is HUGE. Consider that on MasterNewMedia the bulk of our monthly revenue is made up by that very specific ad strip with large type. It makes 10x of any other ad type or position. c) Few people abandon a site because of the ads if the ads are right on the topic or very relevant that they are after. d) No-one abandons a site, independently of the ads, if the site provides, good, high-quality content on the topic being seeked. e) Big news sites across the world have much more obnoxious ads intrusion than this large type adsense ads, going to the extreme of pulling up a whole page ad in your face before allowing you to read the article you have just clicked on. But nobody seems to dismiss going back to those sites as they provide valuable breaking news and stories. f) People do not click on the larger ads because they are distracting. People click on them because they are very legible and in many cases they provide relevant commercial information on products and services they are actively seeking. All the best from sunny Rome! Hi Emanuele,
and thanks for giving me the opportunity to share some facts beyond the personal opinions being waived above:

a) Yes DrGen is right, big type ads are possible only for Premium AdSense publishers.

b) The revenue difference between small and large ads is HUGE. Consider that on MasterNewMedia the bulk of our monthly revenue is made up by that very specific ad strip with large type. It makes 10x of any other ad type or position.

c) Few people abandon a site because of the ads if the ads are right on the topic or very relevant that they are after.

d) No-one abandons a site, independently of the ads, if the site provides, good, high-quality content on the topic being seeked.

e) Big news sites across the world have much more obnoxious ads intrusion than this large type adsense ads, going to the extreme of pulling up a whole page ad in your face before allowing you to read the article you have just clicked on. But nobody seems to dismiss going back to those sites as they provide valuable breaking news and stories.

f) People do not click on the larger ads because they are distracting. People click on them because they are very legible and in many cases they provide relevant commercial information on products and services they are actively seeking.

All the best
from sunny Rome!

]]> By: Nathan http://www.emanueleferonato.com/2009/02/27/size-matters/#comment-397905 Nathan Sat, 28 Feb 2009 00:53:29 +0000 http://www.emanueleferonato.com/?p=1006#comment-397905 I think if you increase the ad size, you probably wont gain any more revenue. As far as I know, people aren't more likely to click on an ad because its large and distracting. I think if you increase the ad size, you probably wont gain any more revenue. As far as I know, people aren’t more likely to click on an ad because its large and distracting.

]]> By: lolzor Peter http://www.emanueleferonato.com/2009/02/27/size-matters/#comment-397743 lolzor Peter Fri, 27 Feb 2009 19:02:02 +0000 http://www.emanueleferonato.com/?p=1006#comment-397743 I agree with Brindy, can't be better explained. I agree with Brindy, can’t be better explained.

]]> By: John http://www.emanueleferonato.com/2009/02/27/size-matters/#comment-397668 John Fri, 27 Feb 2009 15:09:48 +0000 http://www.emanueleferonato.com/?p=1006#comment-397668 "I personally find ads annoying and putting ads with large typography will just put me off ever visiting that site again." No, you won't. :) People NEVER stop visiting an interesting site, despite being littered with ads. And if they do, it's just one in a million. “I personally find ads annoying and putting ads with large typography will just put me off ever visiting that site again.”

No, you won’t. :)

People NEVER stop visiting an interesting site, despite being littered with ads.

And if they do, it’s just one in a million.

]]> By: Brindy http://www.emanueleferonato.com/2009/02/27/size-matters/#comment-397629 Brindy Fri, 27 Feb 2009 13:23:31 +0000 http://www.emanueleferonato.com/?p=1006#comment-397629 I personally find ads annoying and putting ads with large typography will just put me off ever visiting that site again. I don't mind ads which are subtle, but when they are in your face like that, my reaction is usually - "Shit, I've hit one of those damn ad sites again". I personally find ads annoying and putting ads with large typography will just put me off ever visiting that site again.

I don’t mind ads which are subtle, but when they are in your face like that, my reaction is usually – “Shit, I’ve hit one of those damn ad sites again”.

]]> By: DrGEN http://www.emanueleferonato.com/2009/02/27/size-matters/#comment-397627 DrGEN Fri, 27 Feb 2009 13:10:13 +0000 http://www.emanueleferonato.com/?p=1006#comment-397627 I think "size option" it's only enable in premium accounts (for now) ;) greetings from Argentina, DrGEN I think “size option” it’s only enable in premium accounts (for now) ;)

greetings from Argentina,
DrGEN

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