Comments on: In-game banners, after 1,000,000 plays

By: Prankard

Prankard — Sun, 25 Oct 2009 10:05:17 +0000

Good stats :)
If your interested about stats and figures I’ve gotten a game released with CPM star with interesting results. Been out for about 9-10 months.
I recall some t&c saying I can’t publish specifics but if you email me then I can email it to you so long as it doesn’t get published.
Interesting stats as the game uses interlevel ads and I tracked the game plays vs the ad views.

By: Emanuele Feronato

Emanuele Feronato — Fri, 23 Oct 2009 10:33:42 +0000

Unfortunately 13K is 81% of 16K, not 0.81%… sigh…

By: Jay

Jay — Fri, 23 Oct 2009 09:34:23 +0000

“0.81% of Paypal clicks made an average donation of $0.93?

That means a total of 12113 dollars. That can’t be what you mean?!

By: Jay

Jay — Fri, 23 Oct 2009 09:31:31 +0000

Let me make sure I understand this sentence correctly:

“0.81% of Paypal clicks made an average donation of $0.93″

So 0.81% of the 16k people who clicked on the paypal (13k people), each donated $0.93 on average?

I think when putting a banner like that, it’s pretty much the same as taking a piece of the publishers webspace and placing your own ad on it, since the area isn’t used for your game.

Some publishers might not like this for obvious reasons.

By: Yarden Refaeli

Yarden Refaeli — Fri, 23 Oct 2009 08:45:20 +0000

Thanks, interesting…

By: zproxy

zproxy — Fri, 23 Oct 2009 07:46:09 +0000

Hi Emanuel, It would be cool if you would do a research on ingame monetization like mochicoins and alike too disclosing the analysis of earnings. :)

By: Chris

Chris — Fri, 23 Oct 2009 06:52:52 +0000

It seems like your banner should be a lot more valuable than it was. With 80,000 clicks at $0.05 CPC, you’d get $4,000. If this were through a company like MochiAds (who shares 50% of ad revenue), the developer would get $2,000. At 1,000,000 hits this would come out to $2.00 eCPM, very respectable.

Of course the $0.05 CPC is an estimated guess. And real ads tend to have much lower click rates than ads for flash portals (like Triqui).

Still, banner ads are a cool idea.

By: Guest

Guest — Thu, 22 Oct 2009 22:44:57 +0000

It’s true. the eCpm for me is VERY LOW in game banners, but the ECPM in page banners is good. I think that’s why people sponsor games… they want content to their portals because web banners are by far more effective… the in-game banner income is nice when your game got viral and the money comes from different sources, but nothing to get crazy about

By: Emanuele Feronato

Emanuele Feronato — Thu, 22 Oct 2009 22:38:19 +0000

israel, I guess you’re wrong, the banner switches at every level, so 80K clicks does not mean 80K people :)

By: Israel Lazo

Israel Lazo — Thu, 22 Oct 2009 21:53:33 +0000

Actually people donate for games, that’s interesting. If my calculator is working fine, you could be making about $600 from this game with only the banner for donations. Interesting. Is my math ok?