Top 40 Countries giving the best MochiAds CPM in 2009

January 13, 2010 • Game design, Monetize by Emanuele Feronato • 9 Comments

As a new year begins, it’s time to recap what happened during previous year.

During these days, I saw a lot of people publishing MochiAds‘s 2009 CPM.

I have to say you must not trust such kind of statistic because CPM may vary a lot according to two variables:

1) The number of impressions

Sometimes you see developers saying “hey, I’m having a $2 eCPM!! wow!!” – This happens probably because they’re having a very few visits and a couple of clicks, raising the estimated CPM. Once (if ever) they’ll reach some thousands plays, the CPM will surely stabilize on a lower value, usually from $0.30 to $0.50.

2) The Country your game is being played in

Since MochiMedia does not sell ads in every single Country of the world, in most Countries your game won’t show relevant ads because there aren’t advertiser willing to show (and pay for showing) their ads to people living in Countries outside their market.

This means a very different CPMs from Country to Country

Top 40 Countries in 2009

The following is a list of top 40 countries that gave me the best CPM during all 2009. I included in the list only countries that gave me at least 100,000 impressions, to avoid misunderstandings explained at point 1

# COUNTRY CPM
1 United_States 0.8396
2 United_Kingdom 0.5848
3 Netherlands 0.5786
4 Germany 0.5672
5 Malaysia 0.2989
6 Switzerland 0.2437
7 Spain 0.2072
8 Sweden 0.1979
9 Norway 0.1785
10 Ireland 0.1779
11 Australia 0.1744
12 France 0.1592
13 New_Zealand 0.1576
14 Canada 0.1338
15 Denmark 0.1331
16 Greece 0.1293
17 Belgium 0.1168
18 Italy 0.1124
19 Singapore 0.0974
20 Taiwan 0.0943
21 Poland 0.0900
22 Finland 0.0897
23 Turkey 0.0766
24 Portugal 0.0735
25 Brazil 0.0693
26 Romania 0.0677
27 Mexico 0.0666
28 Croatia 0.0647
29 Czech_Republic 0.0611
30 Hungary 0.0604
31 Argentina 0.0568
32 Chile 0.0560
33 Colombia 0.0550
34 Serbia 0.0550
35 Venezuela 0.0507
36 India 0.0230
37 Unknown 0.0192
38 China 0.0161
39 Hong_Kong 0.0159
40 Egypt 0.0116

It will be interesting to see which country will improve its CPM this year… I am betting on China… :)

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This post has 9 comments

  1. Guest

    on January 14, 2010 at 2:54 am

    mochiads does not sell ads in every single Country of the world, but google does and they share ads i think

  2. jb

    on January 16, 2010 at 7:39 pm

    I’d bet 2$ on Haiti… oh wait….

  3. Luiz Fernando

    on January 17, 2010 at 11:30 am

    Wow, Brazil is listed 25!

    And still, people ask me why I don’t develop games in portuguese as well…

  4. Aditya

    on January 17, 2010 at 1:19 pm

    yeah because it was bought by shanda , a big player in the chinese mmo operations space.
    http://money.cnn.com/news/newsfeeds/articles/globenewswire/181707.htm

  5. The Worlds Hardest Game Ever

    on January 17, 2010 at 8:22 pm

    The list is sort of expected, except for Canada, Australia, and New Zealand. Nayway, thanks for posting, nice share.

    Cheers

  6. RussellSprouts2

    on January 18, 2010 at 6:51 pm

    I noticed #1 a lot when I made my game. I had $13.50 CPM for one website. Too bad it didn’t last.

    http://quickflashgames.com/games/convergence/

  7. Zuhair

    on January 20, 2010 at 8:02 pm

    I was quite surprised at China’s ranking

  8. John Doe

    on May 30, 2010 at 12:05 am

    wow wow $0.01 cpm

  9. Abhinav

    on July 7, 2010 at 4:43 am

    I was surprised to see India there.

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