It’s a brand (and beta) new service allowing developers to quickly add multiplayer features to their games and publishers to create free multiplayer game channels or entire portals, like I made in five minutes with GameSalsa (it’s always good to have some empty domain names for future use…)
If you look at the HTML source, you’ll notice that the “portal” is nothing more than an iframe.
Play free online multiplayer games at GameSalsa
But you can custom it in a lot of ways, such as styles, colors, rooms (you can use it to create specific rooms for your games, such as “novice players”, “Italy” and so on), external links, login/welcome boxes, and, obviously, ads management.
Come2Play has four different ways to display ads inside the iframe, and the split arrangement with web site owners is 50%-50%.
This means that they put all their band and resources and every two ads served, one is yours.
The interesting thing is all ads outside the iframe are yours… look at the picture:
The ad inside game preloader is 50% mine, while the one outside the iframe is 100% mine.
As said, Come2Play also offers a multiplayer API for developers, but I did not test it yet… at the moment I am finetuning my multiplayer portal and I will show you the final results and a revenue report soon.