Every company should have one little (and sometimes not so little) graphic displayed next to its name, and sometimes this graphic becomes so famous that people will recognize the brand just looking at the graphic.
Just look at these logos
There isn’t any name next to the graphic, but you surely recognized the companies just with a brief look at their logo.
So if a logo is important for a big company, it must be important for a small company too, or even for a personal website.
Having a polished, well designed logo will make your page look more professional. The more polished and original your logo, the more chances people will remember it.
That’s why I wanted a logo for the blog.
I designed about a dozen logos for some companies around here in my career, but I wanted to try a company that is specialized in logo design. So I googled for “logo design” and started watching the portfolios of some companies listed in the results page.
I was impressed by logos made by The Logo Company so I decided to buy a logo from them.
I purchased the basic package for $149 that included 5 mock-ups to choose from, unlimited revisions and initial concepts in three business day.
Let’s see what happened:
I placed the order. I had to fill a form with some information about the logo I wanted, such as the style (illustration, text based, …), the feel (high tech, corporate, …), my preferred colors and so on.
I wanted something like an avatar, so I sent them a picture of me.
Then I had to pay in advance. It was sunday, so nothing else happened.
A project manager was assigned to my logo, and wrote me an email saying he would send me the initial designs in a couple of days.
After only one business day, I got five design concepts. Being just concept, they wasn’t that polished, but I liked this one:
I liked the deformed look… but I don’t have blonde hair nor I like green shirts… so I wrote them about it.
I got four revisions of the logo I choosed, and I had an hard time having to choose between these two logos:
I loved them both but I decided to continue with the rightmost one because it looks more like me. I just asked to change the font, but I already decided to use the logo without my name, or with my name written by me. A geek always has to mess around with everything.
I got my logo in various formats, included the master I can edit with Adobe Illustrator.
Now that’s my logo:
Expect to see it on the new blog design coming “soon” and in my next Flash games.
» A well designed logo be be very important when it comes to branding your name, and a good logo can be used for all kinds of great promotional products and other types of marketing strategies to increase brand awareness.