How big Flash games Portals place ads near their games

One of the most critical and strategic decision when you decide to monetize a website with ads, is where to place the ads.

In a Flash arcade site this is an even more critical decision, because unlike normal sites or blogs where visitors read the entire page, scrolling and looking almost everywhere, in Flash arcade sites visitors attention is focused on the game, so ads must be placed around the game close enough to let the player see them and far enough to let the player play without a million shiny banners stinging his eyes.

I am going to show you ten big portals and the way they place ads

1 Miniclip

The game is in the center of the page, and below it you can find instructions and social options on the left and a square ad on the right

Minimum ad distance: 20 pixels

2 AddictingGames

Same thing as MiniClip, game in the center and a square ad on the right side under the game

Minimum ad distance: 21 pixels

3 Newgrounds

The game is in the center of the page, above and below it there are large horizontal ads separated by graphic assets

Minimum ad distance: 35 pixels – and it’s a text link ad

4 Armor Games

The game is in the center of the page, with large horizontal ads immediatly above and below it. The most aggressive way of placing ads.

Minimum ad distance: 1 pixel

5 Free Online Games

Game on the left side with a classic banner below it and some ads in the right sidebar

Minimum ad distance: 4 pixels

6 Agame

Game in the center of the page, with a large horizontal banner below it, with the “Advertisement” text to define when the game area ends and when the advertisement area begins. The cleaner solution, I’d love to know the click rate anyway….

Minimum ad distance: 50 pixels

7 Kongregate

Game in the left side with social options on the right side, an horizontal banner above the game and a square ad below it.

Minimum ad distance: 56 pixels

8 Funny Games

Game in the center with a large horizontal banner below it, with an horizontal line to divide game from ads

Minimum ad distance: 19 pixels

9 CrazyMonkeyGames

Game in the left side, requiring some vertical scrolling to be played, with ads in the sidebar, above it and immediatly below it.

Minimum ad distance: 3 pixels

10 FlashGames247

Game in the left side, with a lot of ads in the right sidebar and a banner immediately below it

Minimum ad distance: 4 pixels

How are you placing ads in your game portal?

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214 GAME PROTOTYPES EXPLAINED WITH SOURCE CODE
// 1+2=3
// 100 rounds
// 10000000
// 2 Cars
// 2048
// A Blocky Christmas
// A Jumping Block
// A Life of Logic
// Angry Birds
// Angry Birds Space
// Artillery
// Astro-PANIC!
// Avoider
// Back to Square One
// Ball Game
// Ball vs Ball
// Ball: Revamped
// Balloon Invasion
// BallPusher
// Ballz
// Bar Balance
// Bejeweled
// Biggification
// Block it
// Blockage
// Bloons
// Boids
// Bombuzal
// Boom Dots
// Bouncing Ball
// Bouncing Ball 2
// Bouncy Light
// BoxHead
// Breakout
// Bricks
// Bubble Chaos
// Bubbles 2
// Card Game
// Castle Ramble
// Chronotron
// Circle Chain
// Circle Path
// Circle Race
// Circular endless runner
// Cirplosion
// CLOCKS - The Game
// Color Hit
// Color Jump
// ColorFill
// Columns
// Concentration
// Crossy Road
// Crush the Castle
// Cube Jump
// CubesOut
// Dash N Blast
// Dashy Panda
// Deflection
// Diamond Digger Saga
// Don't touch the spikes
// Dots
// Down The Mountain
// Drag and Match
// Draw Game
// Drop Wizard
// DROP'd
// Dudeski
// Dungeon Raid
// Educational Game
// Elasticity
// Endless Runner
// Erase Box
// Eskiv
// Farm Heroes Saga
// Filler
// Flappy Bird
// Fling
// Flipping Legend
// Floaty Light
// Fuse Ballz
// GearTaker
// Gem Sweeper
// Globe
// Goat Rider
// Gold Miner
// Grindstone
// GuessNext
// Helicopter
// Hero Emblems
// Hero Slide
// Hexagonal Tiles
// HookPod
// Hop Hop Hop Underwater
// Horizontal Endless Runner
// Hundreds
// Hungry Hero
// Hurry it's Christmas
// InkTd
// Iromeku
// Jet Set Willy
// Jigsaw Game
// Knife Hit
// Knightfall
// Legends of Runeterra
// Lep's World
// Line Rider
// Lumines
// Magick
// MagOrMin
// Mass Attack
// Math Game
// Maze
// Meeblings
// Memdot
// Metro Siberia Underground
// Mike Dangers
// Mikey Hooks
// Nano War
// Nodes
// o:anquan
// One Button Game
// One Tap RPG
// Ononmin
// Pacco
// Perfect Square!
// Perfectionism
// Phyballs
// Pixel Purge
// PixelField
// Planet Revenge
// Plants Vs Zombies
// Platform
// Platform game
// Plus+Plus
// Pocket Snap
// Poker
// Pool
// Pop the Lock
// Pop to Save
// Poux
// Pudi
// Pumpkin Story
// Puppet Bird
// Pyramids of Ra
// qomp
// Quick Switch
// Racing
// Radical
// Rebuild Chile
// Renju
// Rise Above
// Risky Road
// Roguelike
// Roly Poly
// Run Around
// Rush Hour
// SameGame
// SamePhysics
// Save the Totem
// Security
// Serious Scramblers
// Shrink it
// Sling
// Slingy
// Snowflakes
// Sokoban
// Space Checkers
// Space is Key
// Spellfall
// Spinny Gun
// Splitter
// Spring Ninja
// Sproing
// Stabilize!
// Stack
// Stick Hero
// String Avoider
// Stringy
// Sudoku
// Super Mario Bros
// Surfingers
// Survival Horror
// Talesworth Adventure
// Tetris
// The Impossible Line
// The Moops - Combos of Joy
// The Next Arrow
// Threes
// Tic Tac Toe
// Timberman
// Tiny Wings
// Tipsy Tower
// Toony
// Totem Destroyer
// Tower Defense
// Trick Shot
// Tunnelball
// Turn
// Turnellio
// TwinSpin
// vvvvvv
// Warp Shift
// Way of an Idea
// Whack a Creep
// Wheel of Fortune
// Where's my Water
// Wish Upon a Star
// Word Game
// Wordle
// Worms
// Yanga
// Yeah Bunny
// Zhed
// zNumbers