Some time ago I released SamePhysics, my first Box2D game, a self-sponsored game with a rotating banner placed in the lower play area.
I decided to rotate five different banners, four of them link to my sites/games and one was sold to Rotten Tomato Games.
I published some considerations after 75,000 views
Let’s see what happened after 1,000,476 views
1: Banner to Paypal asking for a donation: 16081 clicks
2: Banner to Red Flowers: 18004 clicks
3: Banner to this blog: 15991 clicks
4: Banner to triqui.com: 15677 clicks
5: Banner to Rotten Tomato Games: did not track the clicks, but we suppose they can be about 16K as there isn’t a great click-through difference among banners.
So the total amount of clicks is 81753, that’s 8.17%.
It’s not easy to give a value to 80K clicks, I can only say 0.81% of Paypal clicks made an average donation of $0.93, and I don’t think any player got fidelized to triqui.
Probably some of them played a bit to Red Flowers and some of them still read this blog.
Anyway, let’s suppose the worst scenario, with all people visiting such sites only once.
At a $1.51 eCPM, triqui scored $27.18, the blog ($3.22 eCPM including sponsors) $51.49 and Red Flowers ($0.17 eCPM) $3.06 while donations raised $135.62 (once converted some euros to dollars)
So the minimum banner earning is $217.35 (about $0.22 eCPM), but we know in some ways (like this blog) every loyal reader is priceless.
I would like to know your considerations about in-game banners.