Are you tired of reading about success stories with people making over $20K a day?
Here’s something new: did you notice, during this month, two ads about Farmville secrets and iPhone application development? Here they are:
These two ads belong to ClickBank, an ad network which at the moment made its clients earn more than a billion dollars.
As you can see in these two pictures, I did not earn a cent.
Let’s see what happened:
The reasons behind a failure
When I signed up at ClickBank, I obviously decided to display ads having something to do with my blog… this means programming, gaming or monetizing.
The most “interesting” products I was able to find were:
* A couple of registry cleaners (??)
* A couple of PS3 scam backup system (scam because you won’t be able to play with your backups)
* A dozen ebooks about the ULTIMATE (yeah) way to make money with a blog, or with ebay, or whatsoever
* Some hosting services
The first question was: did I really want my readers to buy a useless PS3 backup system? Come on…
So i opted for a FarmVille guide, even if I am not a FarmVille fan and I hate people posting on Facebook they just found a cripple blind sheep in their damned banana field. All in all FV is a great viral game and I thought a guide would be useful for some addicted players.
The other choice was a guide to iPhone programming… why not… I have a lot of programmers among blog readers.
Why it did not work
Well, every blog has its niche readers. Programmers are quite smart… unlike blogging mogul wannabes, they won’t buy anything from one-page websites claiming to sell the “Ultimate Guide to [put your favorite topic here, obviously all uppercase]”
People like you are looking for real deals from real companies, supported by real case studies… that’s why I was one of the three most important MochiAds referral while I wasn’t able to sell a single ClickBank guide.
So it was a waste of time. Wait. It wasn’t
Thanks to my experience, if you have a programming blog you can improve your ads revenue looking for products you can really review, test and suggest, leaving “ultimate guides” to newbies.
This obviously is my personal story, and results may vary according to the niche you’re talking at.