Wistia is a video hosting, sharing and tracking built for business.
First, uploading the video was quick and easy as if you were uploading a video on YouTube or Vimeo. Embedding is also that easy, but what makes Wistia different than YouTube is the video tracking analytics.
Starting from the summary, you can see it’s not just a “total plays”, but shows the page loads, the number of visitors, the video plays and there’s even a chart showing the video timeline and giving you a summary how people watch your video.
This is very interesting in case you are making a screencast and want to know if people finish your lesson, or quit it at a certain point.
Then, you have a detailed log of each visitor, along with Country and IP address, with an heatmap giving you a visual spectrum of how each individual watches your video.
The more a visitor watches the video, the more the heatmap turns to read. Useful to see if people replay your screencast, and what they are watching with more interest.
Prices start at $39 per month with 100GB of bandwidth, heatmaps and analytics but you can try it for free for 15 days without using any credit card.
While it’s not the solution for the average blogger, Wistia in my opinion is a must have for bloggers with a private area where people can see featured screencasts. Since they’re paying to watch your videos, you need to know if your screencast are receiving the right interest.