Experiment: monetizing a game in the post MochiMedia era

Almost sever year ago I started to try to monetize Flash games and blogged about it in the post Experiment: monetizing a Flash game.

Sever years have passed, this is day 1 after MochiMedia era, a lot of rules in game development changed, so it’s time to start a new experiment.

Can you STILL monetize a game now? Let’s see.

During the last weekend I made a quick HTML5 game with Construct2 called Whack a Creep.

It’s the classic Whack a Mole game with an horror theme and some light gameplay changes.

There’s a haunted house full of mosnters, and you can kill them by tapping the windows where they spawn, but only if the icons below the house are lit. Otherwise they will bite you, and obviously they will bite you if you don’t shoot at them in a reasonable amount of time.

It’s a quick game, like Circle Chain was a quick game, I remember I made it in a day.

Once I finished the game, I started to collect contacts from various sites and portals which are looking to license HTML5 games.

I got 39 mail addresses, most of them taken from html5gamedevs.com, then wrote an email to each of them.

It would have taken less than 5 minutes to do a script to send emails automatically, but I wanted to get in touch with every site owner in the best way possible, so I looked at the site, the game they use to publish, the audience, and so on.

After 24 hours, what happened? Out of 39 emails sent, I got:

7 Undelivered Mail Returned to Sender – this means I have to check back the site and see if they have at least a contact form or another email. That’s an HUGE amount of undelivered mails.

2 “Sorry we are looking for deeper/more complex games” – I was prepared to it

1 “Sorry we don’t have the right audience to publish games with blood” – I was prepared to it too…

2 “I like the game, get in touch with xxx to discuss about details” – which I hope they will turn into…

1 contract ready to be signed – obiously I have to include an API in the game, but I can’t wait to see how things will go, since I got quite a nice feedback if you think it’s a simple game and only 24 hours passed.

26 still have to reply – it’s normal. I will allow them a week to reply before I catch it as “we aren’t interested”. Obviously I won’t send them another email, until I’ll release another game. All in all having a game ignored is way better than having your email address blacklisted.

Stay tuned to see what I am going to do during next days.

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215 GAME PROTOTYPES EXPLAINED WITH SOURCE CODE
// 1+2=3
// 100 rounds
// 10000000
// 2 Cars
// 2048
// A Blocky Christmas
// A Jumping Block
// A Life of Logic
// Angry Birds
// Angry Birds Space
// Artillery
// Astro-PANIC!
// Avoider
// Back to Square One
// Ball Game
// Ball vs Ball
// Ball: Revamped
// Balloon Invasion
// BallPusher
// Ballz
// Bar Balance
// Bejeweled
// Biggification
// Block it
// Blockage
// Bloons
// Boids
// Bombuzal
// Boom Dots
// Bouncing Ball
// Bouncing Ball 2
// Bouncy Light
// BoxHead
// Breakout
// Bricks
// Bubble Chaos
// Bubbles 2
// Card Game
// Castle Ramble
// Chronotron
// Circle Chain
// Circle Path
// Circle Race
// Circular endless runner
// Cirplosion
// CLOCKS - The Game
// Color Hit
// Color Jump
// ColorFill
// Columns
// Concentration
// Crossy Road
// Crush the Castle
// Cube Jump
// CubesOut
// Dash N Blast
// Dashy Panda
// Deflection
// Diamond Digger Saga
// Don't touch the spikes
// Dots
// Down The Mountain
// Drag and Match
// Draw Game
// Drop Wizard
// DROP'd
// Dudeski
// Dungeon Raid
// Educational Game
// Elasticity
// Endless Runner
// Erase Box
// Eskiv
// Farm Heroes Saga
// Filler
// Flappy Bird
// Fling
// Flipping Legend
// Floaty Light
// Fuse Ballz
// GearTaker
// Gem Sweeper
// Globe
// Goat Rider
// Gold Miner
// Grindstone
// GuessNext
// Helicopter
// Hero Emblems
// Hero Slide
// Hexagonal Tiles
// HookPod
// Hop Hop Hop Underwater
// Horizontal Endless Runner
// Hundreds
// Hungry Hero
// Hurry it's Christmas
// InkTd
// Iromeku
// Jet Set Willy
// Jigsaw Game
// Knife Hit
// Knightfall
// Legends of Runeterra
// Lep's World
// Line Rider
// Lumines
// Magick
// MagOrMin
// Mass Attack
// Math Game
// Maze
// Meeblings
// Memdot
// Metro Siberia Underground
// Mike Dangers
// Mikey Hooks
// Nano War
// Nodes
// o:anquan
// One Button Game
// One Tap RPG
// Ononmin
// Pacco
// Perfect Square!
// Perfectionism
// Phyballs
// Pixel Purge
// PixelField
// Planet Revenge
// Plants Vs Zombies
// Platform
// Platform game
// Plus+Plus
// Pocket Snap
// Poker
// Pool
// Pop the Lock
// Pop to Save
// Poux
// Pudi
// Pumpkin Story
// Puppet Bird
// Pyramids of Ra
// qomp
// Quick Switch
// Racing
// Radical
// Rebuild Chile
// Renju
// Rise Above
// Risky Road
// Roguelike
// Roly Poly
// Run Around
// Rush Hour
// SameGame
// SamePhysics
// Save the Totem
// Security
// Serious Scramblers
// Shrink it
// Sling
// Slingy
// Snowflakes
// Sokoban
// Space Checkers
// Space is Key
// Spellfall
// Spinny Gun
// Splitter
// Spring Ninja
// Sproing
// Stabilize!
// Stack
// Stairs
// Stick Hero
// String Avoider
// Stringy
// Sudoku
// Super Mario Bros
// Surfingers
// Survival Horror
// Talesworth Adventure
// Tetris
// The Impossible Line
// The Moops - Combos of Joy
// The Next Arrow
// Threes
// Tic Tac Toe
// Timberman
// Tiny Wings
// Tipsy Tower
// Toony
// Totem Destroyer
// Tower Defense
// Trick Shot
// Tunnelball
// Turn
// Turnellio
// TwinSpin
// vvvvvv
// Warp Shift
// Way of an Idea
// Whack a Creep
// Wheel of Fortune
// Where's my Water
// Wish Upon a Star
// Word Game
// Wordle
// Worms
// Yanga
// Yeah Bunny
// Zhed
// zNumbers